Crafting Your Personal Brand

Kathy Atnip, Jennifer Ferguson,Becky Goben, Ria Sharon and Jenny Sinamon, Student Affairs Marketing & Communications

This workshop will teach participants a practical framework for crafting a personal brand, while aligning those concepts with the marketing and communications practices carried out on behalf of the division. Participants will learn a step-by-step branding process and will engage in branding exercises to develop a personal brand statement. Below is a basic structure of the workshop:

I. Introduction & ice breaker
II. The function of a brand
III. Personal brand self-assessment
IV. The bigger picture
V. Divisional Marcomm information/resources

The Student Affairs Marketing & Communications team will also introduce its new operating model, resources, project management contacts, and approach as it embarks on restructuring to align with the division’s marketing and communications priorities.